It's vs Its

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[this is good]
It is quite sad, the alarming number of college graduates who daily slaughter the English language.
[this is good]
I am going to go check my posts now to make sure I have all of my it's and it is correct.
wink wink.
I do agree with you...I cannot for the life of me stand people who make words like l8er(later). Is it really that hard to type the whole word?
Cool link. Reminds me of the loose vs lose thing. Another all too common mistake.
That might take you a while Cat!

I can actually understand why it's such a common mistake. I mean, after all, the apostrophe is used to denote possessiveness. Where it really becomes incomprehensible is when I see apostrophes in plurals, or worse, in verbs (e.g. he know's - I've really seen that!) Here's another fine example taken from the website of a band with which I have the most tenuous of connections:

...To keep up to date with the bands manouver's...

Huh?
My English teacher in high school used to rant about 'a lot' all the time. He would get really fired up about it too. Every time I write those words I remember his rants.

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